Baum, Neil,  1943- <br/><br/>
Marketing your clinical practice :  ethically, effectively, economically / 
Neil Baum, Gretchen Henkel 
 - 3rd ed. 
 - Sudbury, Mass. :  Jones and Bartlett,  2004 
 - xxix, 481 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0763733342  RM321.40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medicine--Practice<br/>Practice Management, Medical<br/>Marketing of Health Services<br/>Physician-Patient Relations