TY  - BOOK
AU  - Siegel,Carolyn F.
TI  - Internet marketing: foundations and applications 
SN  - 0618150439
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Internet marketing
KW  - Internet advertising
N1  - Includes bibliographical references (p. [385]-404) and index
ER  -