Siegel, Carolyn F. <br/><br/>
Internet marketing :  foundations and applications / 
Carolyn Siegel 
 - Boston :  Houghton Mifflin,  2004 
 - xvi, 404 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references (p. [385]-404) and index 
<br/><br/><label>ISBN: </label>0618150439  RM305.36 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Internet advertising