Marketing :  creating and delivering value / 
Pascale G. Quester ... [et al.] 
 - 4th ed. 
 - New South Wales, Australia :  McGraw-Hill Australia,  2004 
 - xxxv, 682 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0074712292 (pbk.)  RM289.24 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing