TY  - BOOK
AU  - Hiebing,Roman G.
AU  - Cooper,Scott W.
TI  - The successful marketing plan: a disciplined and comprehensive approach 
SN  - 0071395210
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Planning
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/mh041/2002037856.html
UR  - http://www.loc.gov/catdir/description/mh031/2002037856.html
ER  -