Hiebing, Roman G. <br/><br/>
The successful marketing plan :  a disciplined and comprehensive approach / 
Roman G. Hiebing, Jr., Scott W. Cooper 
 - Fully Rev. and expanded 3rd ed. 
 - New York :  McGraw-Hill,  2003 
 - xxxii, 544 p. :  ill. ;  28 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0071395210  RM160.60 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning