TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush, Ronald F.
TI  - Basic marketing research: using Microsoft Excel data analysis 
SN  - 0131293303 (pbk.)
PY  - 2005///
CY  - Upper Sadlle River, N. J.
PB  - Pearson
KW  - Microsoft Excel (Computer file)
KW  - Marketing research
N1  - International ed; Book is accompanied by one CD, entitled'; Basic marketing research : using Microsoft Excel data analysis' bearing the same call number and available at Bahagian Koleksi Media; Includes index
ER  -