Basic marketing research : using Microsoft Excel data analysis - Burns, Alvin C.; Bush, Ronald F. (Upper Sadlle River, N. J. : Pearson, 2005)
International ed.
Book is accompanied by one CD, entitled' Basic marketing research : using Microsoft Excel data analysis' bearing the same call number and available at Bahagian Koleksi Media.
Includes index.
Keywords: Microsoft Excel (Computer file).; Marketing research