Burns, Alvin C. <br/><br/>
Basic marketing research :  using Microsoft Excel data analysis / 
Alvin C. Burns, Ronald F. Bush. 
 - Upper Sadlle River, N. J. :  Pearson,  2005. 
 - xxiv, 506 p. :  ill. ;  26 cm. +  1 computer laser optical disc (4 3/4 in.). 
<br/><br/> International ed.  Book is accompanied by one CD, entitled'  Basic marketing research : using Microsoft Excel data analysis' bearing the same call number and available at Bahagian Koleksi Media. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0131293303 (pbk.)  RM205.66 0131296132 (package) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Microsoft Excel (Computer file).
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.