Blythe, Jim <br/><br/>
Essentials of marketing communications / 
Jim Blythe 
 - 2nd ed. 
 - Harlow, England :  Prentice Hall,  2000 
 - x, 267 p. :  ill. ;  25cm. 
<br/><br/><label>ISBN: </label>0273658581  RM200.96 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing