Tellis, Gerard J.,  1950- <br/><br/>
Effective advertising :  understanding when, how, and why advertising works / 
Gerard J. Tellis 
 - New Delhi :  Response Books,  2004 
 - 201 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>8178293706  RM37.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Consumers--Attitudes