TY - BOOK AU - Kinney,Derrick TI - Master the media to attract your ideal clients: a personal marketing system for financial professionals SN - 0471482560 (cloth : alk. paper) PY - 2004/// CY - Hoboken, N.J. PB - John Wiley & Sons, Inc. KW - Financial planners KW - Marketing N1 - Includes index; Exploit your strengths -- Breaking into the media -- Learn the ropes -- Be the expert -- Create the brand -- Getting the business UR - http://www.loc.gov/catdir/description/wiley042/2003026690.html UR - http://www.loc.gov/catdir/toc/ecip0412/2003026690.html ER -