TY  - BOOK
AU  - Kapferer,Jean-Noel
AU  - Kapferer,Jean-Noel
TI  - The new strategic brand management: creating and sustaining brand equity long term 
SN  - 0749442832
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Management
N1  - Rev. ed. of: Strategic brand management. 1994?; Includes bibliographical references (p. [471]-483) and index
ER  -