Kapferer, Jean-Noel <br/><br/>
The new strategic brand management :  creating and sustaining brand equity long term / 
Jean-Noel Kapferer 
 - 3rd ed. 
 - London :  Kogan Page,  2004 
 - xiv, 497 p. ;  25 cm. 
<br/><br/> Rev. ed. of: Strategic brand management. 1994? 
<br/><br/>Includes bibliographical references (p. [471]-483) and index 
<br/><br/><label>ISBN: </label>0749442832  RM233.40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management