Palmer, Adrian <br/><br/>
Principles of services marketing / 
Adrian Palmer 
 - 4th ed. 
 - London :  The McGraw-Hill,  2005 
 - xi, 575 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0077107942  RM301.30 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Service industries--Marketing