Chisnall, Peter M. <br/><br/>
Marketing research / 
Peter Chisnall 
 - 7th ed. 
 - London :  The McGraw-Hill,  2005 
 - xx, 554 p. ;  25 cm. 
<br/><br/><label>ISBN: </label>0077108124  RM184.72 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research