TY  - BOOK
AU  - Rubin,Rebecca B.
AU  - Palmgreen,Philip
AU  - Sypher,Howard E.
TI  - Communication research measures: a sourcebook 
SN  - 0805852433
PY  - 2004///
CY  - Mahwah, New Jersey
PB  - Lawrence Erlbaum Associates, Pub.
KW  - Communication
KW  - Research
N1  - Includes bibliographical references and index
ER  -