TY  - BOOK
AU  - Quelch,John A.
AU  - Deshpande,Rohit
TI  - The global market: developing a strategy to manage across borders 
SN  - 0787968579 (alk. paper)
PY  - 2004///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Export marketing
KW  - Management
KW  - International business enterprises
KW  - Marketing
KW  - Globalization
N1  - Includes bibliographical references (p. 361-386) and index
UR  - http://www.loc.gov/catdir/description/wiley041/2004003711.html
UR  - http://www.loc.gov/catdir/toc/ecip0415/2004003711.html
ER  -