The global market :  developing a strategy to manage across borders / 
John Quelch, Rohit Deshpande, editors 
 - 1st ed. 
 - San Francisco :  Jossey-Bass,  2004 
 - viii, 424 p. :  ill. ;  24 cm. 
 - The Jossey-Bass business & management series .
<br/><br/>Includes bibliographical references (p. 361-386) and index 
<br/><br/><label>ISBN: </label>0787968579 (alk. paper)  RM144.52 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>International business enterprises--Marketing<br/>Globalization