QMR : [principle and practice - Ereaut, Gill.; Imms, Mike.; Callingham, Martin (London ; Thousand Oaks, Calif. : SAGE Publications, 2002)
v. 1. An introduction to qualitative market research / Mike Imms and Gill Ereaut -- v. 2. Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska -- v. 3. Methods beyond interviewing in qualitative market research / Philly Desai -- v. 4. Analysis and interpretation in qualitative market research / Gill Ereaut -- v. 5. Developing brands with qualitative market research / Jon Chandler and Mike Owen -- v. 6. Developing advertising with qualitative market research / Judith Wardle -- v. 7. Delivering results in qualitative market research / Geraldine Lillis.
7 vols. in slip case.
Includes bibliographical references and indexes.
Keywords: Marketing research; Marketing research -- Methodology; Qualitative research