TY  - BOOK
AU  - McDonald,Malcolm
AU  - Dunbar,Ian
TI  - Market segmentation: how to do it, how to profit from it 
SN  - 0750659815 (pbk.)
PY  - 2004///
CY  - Oxford
PB  - Elsevier/Butterworth-Heinemann
KW  - Market segmentation
N1  - Includes bibliographical references and index
ER  -