McDonald, Malcolm <br/><br/>
Market segmentation :  how to do it, how to profit from it / 
Malcolm McDonald and Ian Dunbar 
 - Oxford :  Elsevier/Butterworth-Heinemann,  2004 
 - xxv, 465 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750659815 (pbk.)  RM194.42 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation