Goetsch, David L. <br/><br/>
Effective change management :  ten steps for technical professionals / 
David L. Goetsch and James R. Richburg 
 - 1st ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  2005. 
 - xvi, 251 p. ;  24  cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Understand change and your role in it -- Objectives overview of change -- Organizational change defined -- Sources of organizational change -- Challenges to successful change -- Incremental versus momentous change : role of competition in driving change -- The globalization of competition -- Competition and the ever-shrinking business cycle -- Effective change management -- Why so many change initiatives fail -- Organizational change and the value chain -- CEO's role in organizational change -- What the CEO's role in organizational change is not top management's role in organizational change -- Middle management's role in organizational change -- Role of influential employees in organizational change 
<br/><br/><label>ISBN: </label>0130485233  RM153.56 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational change