TY  - BOOK
AU  - Taylor,David
TI  - Brand stretch: why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
SN  - 0470862114 (cloth : alk. paper)
AV  - HD69.B7 T393 2004
U1  - 658.8/27 22
PY  - 2004///
CY  - Chichester, England, Hoboken, NJ
PB  - J. Wiley
KW  - Brand name products
KW  - Management
KW  - Marketing
KW  - Valuation
KW  - Product management
N1  - Includes bibliographical references (p. [151]-153) and index
UR  - http://www.loc.gov/catdir/bios/wiley046/2003025486.html
UR  - http://www.loc.gov/catdir/description/wiley041/2003025486.html
UR  - http://www.loc.gov/catdir/toc/wiley041/2003025486.html
ER  -