Taylor, David,  1964- <br/><br/>
Brand stretch :  why 1 in 2 extensions fail and how to beat the odds : a brandgym workout/ 
 Brandstretch 
by David Taylor. 
 - Chichester, England ;  Hoboken, NJ :  J. Wiley,  c2004. 
 - ix, 162 p. ;  ill. :  24 cm. 
<br/><br/>Includes bibliographical references (p. [151]-153) and index. 
<br/><br/><label>ISBN: </label>0470862114 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2003-025486 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Marketing.<br/>Brand name products--Valuation--Management.<br/>Product management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / T393 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/27