Signifying place : the semiotic realisation of place in Irish product marketing - Gaffey, Sheila (Aldershot, Hants, England ; Burlington, VT : Ashgate, 2004)
Based on the author's thesis (doctoral)--National University of Ireland, Galway, 2001.
Includes bibliographical references (p. [141]-151) and index.
Keywords: Marketing -- Ireland -- Psychological aspects; Advertising -- Ireland -- Psychological aspects; Advertising -- Tourism -- Ireland -- Psychological aspects; Semiotics