Euromarketing and the future - Kahle, Lynn R. (New York : International Business Press, 2003)
'Euromarketing and the future has been co-published simultaneously as Journal of Euromarketing, volume 12, numbers 3/4 2003.'
Includes bibliographical references and index.
Keywords: Marketing -- European Economic Community countries; Internet marketing -- European Union countries; Internet marketing -- United States; Market research -- European Union countries; Market research -- United States