Euromarketing and the future / Lynn R. Kahle, editor. - New York : International Business Press, 2003. - xxiv, 184 p. : ill. ; 23 cm. 'Euromarketing and the future has been co-published simultaneously as Journal of Euromarketing, volume 12, numbers 3/4 2003.' Includes bibliographical references and index. ISBN: 0789060159 (hard cover : alk. paper) 0789060329 (soft cover : alk. paper) Subjects--Topical Terms: Marketing--European Economic Community countries.Internet marketing--European Union countries.Internet marketing--United States.Market research--European Union countries.Market research--United States. LC Class. No.: HF5415.12.E82 / E97 2003 Dewey Class. No.: 658.8/72