Euromarketing and the future / Lynn R. Kahle, editor. - New York : International Business Press, 2003. - xxiv, 184 p. : ill. ; 23 cm.

'Euromarketing and the future has been co-published simultaneously as Journal of Euromarketing, volume 12, numbers 3/4 2003.'

Includes bibliographical references and index.

0789060159 (hard cover : alk. paper) 0789060329 (soft cover : alk. paper)


Marketing--European Economic Community countries.
Internet marketing--European Union countries.
Internet marketing--United States.
Market research--European Union countries.
Market research--United States.

HF5415.12.E82 / E97 2003

658.8/72