Polonsky, Michael J.

Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller - Thousand Oaks, Calif. : SAGE Publications, 2005 - xi, 232 p. : ill. ; 26 cm.

Includes bibliographical references and index

0761922490 (pbk. : alk. paper) RM155.98


Business--Research--Methodology