Berry, Leonard L.,  1942- <br/><br/>
Marketing services :  competing through quality / 
Leonard L. Berry, A. Parasuraman. 
 - New York :  Toronto :  New York :  Free Press ;  Maxwell Macmillan Canada ;  Maxwell Macmillan International,  c1991. 
 - xi, 212 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 191-203) and index. 
<br/><br/><label>ISBN: </label>0743267419 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services.<br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .B48 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8