Basic marketing : a global-managerial approach - Perreault, William D.; McCarthy, E. Jerome (Edmund Jerome). (Boston, Mass. : McGraw-Hill, 2005)
McCarthy's name appears first on the earlier edition.
Book is accompanied by one CD, entitled' Basic marketing : a global-managerial approac, Student CD-ROM' bearing the same call number and available at Bahagian Koleksi Media.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
Keywords: Marketing -- Management