Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 15th ed. 
 - Boston, Mass. :  McGraw-Hill,  2005. 
 - xli, 793 [22] p. :  col. ill. ;  28 cm.  1  CD ROM (4 3/4 in.). 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> McCarthy's name appears first on the earlier edition.  Book is accompanied by one CD, entitled' Basic marketing : a global-managerial approac, Student CD-ROM' bearing the same call number and available at Bahagian Koleksi Media. 
<br/><br/>Includes bibliographical references (p. 725-787) and indexes. 
<br/><br/><br/>Systems requirements for accompanying computer disk:  Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. 
<br/><br/><label>ISBN: </label>0072525231 (alk. paper)  RM496.19 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.