TY  - BOOK
AU  - Stephenson,Roy
TI  - Marketing planning for financial services
SN  - 0566085542 (alk. paper)
PY  - 2005///
CY  - Aldershot, Hants, England
PB  - Gower
KW  - Financial services industry
KW  - Marketing
N1  - Includes index
ER  -