Stephenson, Roy,  1941- <br/><br/>
Marketing planning for financial services / 
Roy Stephenson 
 - Aldershot, Hants, England :  Gower,  2005 
 - x, 183 p. :  ill. ;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0566085542 (alk. paper)  RM552.75 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing