TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing: an Asian perspective 
SN  - 0131234390
PY  - 2005///
CY  - Singapore
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Asia
N1  - Based on Principles of Marketing / Philip Kotler and Gary Armstrong, 10th ed. 2004; Includes reference and index
ER  -