Pearce, John A.

Strategic management : formulation, implementation, and control / John A. Pearce II, Richard B. Robinson, Jr. - 9th ed. - Boston, Mass. : McGraw-Hill, 2005 - 1 v. (various paging) : ill. (some col.) ; 26 cm.

Includes access to a website; various other multi-media instructional reference tools are available to supplement the text

Includes bibliographical references and index

007289024X (alk. paper) RM511.26 0071112154 (International ed.)


Strategic planning