Crawford, C. Merle  1924- <br/><br/>
New products management / 
Merle Crawford, Anthony Di Benedetto 
 - 8th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  2006 
 - xx, 540 p. :  ill. ;  24 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072961449 (alk. paper)  RM466.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management