TY  - BOOK
AU  - Lovelock,Christopher
TI  - Services marketing in Asia: managing people, technology, and strategy 
SN  - 0131275372 (pbk.)
PY  - 2005///
CY  - Singapore
PB  - Pearson/Prentice Hall
KW  - Service industries
KW  - Asia
KW  - Marketing
KW  - Professions
N1  - Based on Service Marketing / Christopher Lovelock, 5th ed. 2004; Includes index
ER  -