Services marketing in Asia :  managing people, technology, and strategy / 
Christopher Lovelock ... [et al.]. 
 - 2nd ed. 
 - Singapore :  Pearson/Prentice Hall,  2005. 
 - xxiv, 696 p. :  ill. ;  26 cm. 
<br/><br/> Based on Service Marketing / Christopher Lovelock, 5th ed. 2004. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0131275372 (pbk.)  RM172.46 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.--Asia<br/>Professions--Marketing.--Asia