Blythe, Jim <br/><br/>
Essentials of marketing / 
Jim Blythe 
 - 3rd ed. 
 - Harlow :  Financial Times Prentice Hall,  2004 
 - 354 p. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0273693581 (alk. paper)  RM209.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing