TY  - BOOK
AU  - Kerin,Roger A.
TI  - Marketing
SN  - 0072828803 (text : alk. paper)
PY  - 2006///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Book is accompanied by 1 computerlaser optical disc, entitled' Student CD-Rom to accompany marketing' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references (p. 673-700) and indexes
ER  -