Marketing / 
Roger A. Kerin ... [et al.] 
 - 8th ed. 
 - New York :  McGraw-Hill/Irwin,  2006 
 - xlvi, 733 p. :  col. ill., col. maps ;  29 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Book is accompanied by 1 computerlaser optical disc, entitled' Student CD-Rom to accompany marketing' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references (p. 673-700) and indexes 
<br/><br/><label>ISBN: </label>0072828803 (text : alk. paper)  RM488.67 0073080152 (pkg. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing