Customer equity management - Rust,Roland T.; Lemon, Katherine N. (Katherine Newell); Narayandas, Das (Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005)
Book is accompanied by one CD, entitled' Customer equity management' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and index
Keywords: Customer equity -- Management