Microeconomics and behavior - Frank, Robert H. (Boston, Mass. : McGraw-Hill/Irwin, 2006)
Various multi-media instructional materials are available to supplement the text
Includes bibliographical references and index
Keywords: Microeconomics; Economic man; Self-interest; Consumer behavior; Microeconomics -- Examinations, questions, etc; Economic man -- Examinations, questions, etc; Self-interest -- Examinations, questions, etc; Consumer behavior -- Examinations, questions, etc; Self-interest -- Examinations, questions, etc