Hair, Joseph F. <br/><br/>
Marketing research :  within a changing information environment / 
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau 
 - 3rd ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  2006 
 - xxvii, 700 p.  col. ill.  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 669-677) and indexes 
<br/><br/><label>ISBN: </label>0072830875 (alk. paper)  RM527.63 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research