Lamb, Charles W. <br/><br/>
Essentials of marketing / 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel 
 - 4th ed. 
 - Mason, Ohio :  Thomson/South-Western,  2005 
 - xxxvi, 572 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0324282923 (package)  RM421.90 0324282907 (text) 0324282915 (Xtra!) 0534558534 (Infotrac) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management