TY  - BOOK
AU  - Duncan,Tom
AU  - Duncan,Tom
TI  - Principles of advertising & IMC
SN  - 0072537744 (alk. paper)
AV  - HF5415.13 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Brand name products
KW  - Marketing
KW  - Management
N1  - Revision of: IMC / Tom Duncan. 1st ed. 2002; Includes bibliographical references and index
ER  -