Duncan, Tom <br/><br/>
Principles of advertising & IMC / 
 Principles of advertising and IMC 
Tom Duncan 
 - 2nd ed. 
 - Boston :  McGraw-Hill/Irwin,  2005 
 - xxvii, 774 p. :  col. ill. ;  29 cm. 
 - The McGraw-Hill/Irwin series in marketing .
<br/><br/> Revision of: IMC / Tom Duncan. 1st ed. 2002 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072537744 (alk. paper)  RM493.70 0071111182 (international : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13