TY  - BOOK
AU  - Trott,Paul
TI  - Innovation management and new product development
SN  - 0273686437 (pbk.)
PY  - 2004///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Technological innovations
KW  - Management
KW  - Industrial management
KW  - Product management
N1  - Includes bibliographical references and index; Buku bacaan asas fakulti
ER  -