TY  - BOOK
AU  - Aaker,David A.
TI  - Marketing research
SN  - 0470805021
PY  - 2005///
CY  - Milton
PB  - John Wiley & Sons Australia
KW  - Marketing research
N1  - Adapted with permission from Aaker, Kumar and Day,'Marketing research 7th ed. , John Wiley & Son, Inc. New York 2001. ISBN 0471363405; Includes index
ER  -